* {
            margin: 0;
            padding: 0;
            box-sizing: border-box;
        }

        body {
            font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif;
            line-height: 1.6;
            color: #333;
        }

        .container {
            max-width: 1200px;
            margin: 0 auto;
            padding: 0 20px;
        }

        .highlight {
            background: linear-gradient(45deg, #667eea, #764ba2);
            -webkit-background-clip: text;
            -webkit-text-fill-color: transparent;
            background-clip: text;
        }

        /* Header */
        .header {
            background: rgba(255, 255, 255, 0.95);
            padding: 1rem 0;
            box-shadow: 0 2px 20px rgba(0,0,0,0.1);
            position: fixed;
            top: 0;
            width: 100%;
            z-index: 1000;
            backdrop-filter: blur(15px);
        }

        .nav-container {
            display: flex;
            justify-content: space-between;
            align-items: center;
        }

.logo {
    display: flex;
    align-items: center;
    font-size: 1.8rem;
    font-weight: 700;
    color: #2c3e50;
}

.logo-image {
    width: 3.125em;  /* 50px */
    height: 3.125em; /* 50px */
    object-fit: contain;
    border-radius: 0.5em; /* Optional rounded corners */
}

        .nav-menu {
            display: flex;
            list-style: none;
            gap: 2.5rem;
        }

        .nav-item a {
            text-decoration: none;
            color: #555;
            font-weight: 500;
            transition: color 0.3s ease;
        }

        .nav-item a:hover {
            color: #667eea;
        }

        .cta-button {
            background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);
            color: white;
            padding: 0.8rem 2rem;
            border-radius: 50px;
            text-decoration: none;
            font-weight: 600;
            transition: all 0.3s ease;
            box-shadow: 0 4px 15px rgba(102, 126, 234, 0.4);
        }

        .cta-button:hover {
            transform: translateY(-2px);
            box-shadow: 0 8px 25px rgba(102, 126, 234, 0.6);
        }

        /* Hero */
        .hero {
            background: linear-gradient(rgba(0, 0, 0, 0.5), rgba(0, 0, 0, 0.5)), url('./images/advertisers.png');
            background-size: cover;
            background-position: center;
            background-repeat: no-repeat;
            min-height: 100vh;
            display: flex;
            align-items: center;
            padding-top: 100px;
            color: white;
        }

        .hero-content {
            max-width: 700px;
        }

        .hero-badge {
            background: rgba(255, 255, 255, 0.2);
            color: white;
            padding: 0.5rem 1.5rem;
            border-radius: 50px;
            font-size: 0.9rem;
            font-weight: 600;
            display: inline-block;
            margin-bottom: 1.5rem;
            backdrop-filter: blur(10px);
        }

        .hero-content h1 {
            font-size: 4rem;
            font-weight: 800;
            line-height: 1.1;
            margin-bottom: 1.5rem;
        }

        .hero-content p {
            font-size: 1.3rem;
            margin-bottom: 2.5rem;
            opacity: 0.9;
        }

        .hero-buttons {
            display: flex;
            gap: 1rem;
            margin-bottom: 3rem;
            flex-wrap: wrap;
        }

        .hero-button {
            padding: 1rem 2rem;
            border-radius: 50px;
            text-decoration: none;
            font-weight: 600;
            transition: all 0.3s ease;
        }

        .hero-button.primary {
            background: white;
            color: #667eea;
        }

        .hero-button.secondary {
            background: rgba(255,255,255,0.2);
            color: white;
            border: 2px solid rgba(255,255,255,0.3);
        }

        .hero-stats {
            display: flex;
            gap: 3rem;
            flex-wrap: wrap;
        }

        .stat {
            text-align: center;
        }

        .stat-number {
            font-size: 2.5rem;
            font-weight: 800;
            color: white;
        }

        .stat-label {
            font-size: 0.9rem;
            opacity: 0.8;
        }

        /* Sections */
        section {
            padding: 6rem 0;
        }

        .section-header {
            text-align: center;
            margin-bottom: 4rem;
            max-width: 800px;
            margin-left: auto;
            margin-right: auto;
        }

        .section-header h2 {
            font-size: 3rem;
            margin-bottom: 1rem;
            color: #2c3e50;
        }

        .section-header p {
            font-size: 1.2rem;
            color: #666;
        }

        /* Target Market Section */
        .target-section {
            background: white;
        }

        .target-grid {
            display: grid;
            grid-template-columns: 1fr 1fr;
            gap: 4rem;
            align-items: center;
        }

        .target-visual img {
            width: 100%;
            border-radius: 15px;
            box-shadow: 0 10px 30px rgba(0,0,0,0.2);
        }

        .target-data h3 {
            font-size: 1.8rem;
            margin-bottom: 2rem;
            color: #2c3e50;
        }

        .data-grid {
            display: grid;
            grid-template-columns: repeat(2, 1fr);
            gap: 1.5rem;
            margin-bottom: 3rem;
        }

        .data-point {
            background: linear-gradient(135deg, #f8f9fa 0%, #e9ecef 100%);
            padding: 1.5rem;
            border-radius: 15px;
            text-align: center;
            border-left: 4px solid #667eea;
        }

        .data-number {
            font-size: 2rem;
            font-weight: 800;
            color: #667eea;
            margin-bottom: 0.5rem;
        }

        .data-label {
            font-size: 0.9rem;
            color: #666;
        }

        .resident-profile,
        .spending-power {
            margin-bottom: 2rem;
        }

        .resident-profile h4,
        .spending-power h4 {
            font-size: 1.2rem;
            margin-bottom: 1rem;
            color: #2c3e50;
        }

        .profile-breakdown {
            display: flex;
            flex-direction: column;
            gap: 0.8rem;
        }

        .profile-item {
            display: flex;
            align-items: center;
            gap: 1rem;
            padding: 0.8rem;
            background: #f8f9fa;
            border-radius: 10px;
        }

        .profile-percent {
            background: #667eea;
            color: white;
            padding: 0.3rem 0.8rem;
            border-radius: 20px;
            font-weight: 600;
            font-size: 0.9rem;
            min-width: 50px;
            text-align: center;
        }

        .spending-items {
            display: grid;
            grid-template-columns: repeat(2, 1fr);
            gap: 1rem;
            margin-bottom: 1rem;
        }

        .spending-item {
            display: flex;
            justify-content: space-between;
            align-items: center;
            padding: 1rem;
            background: #f8f9fa;
            border-radius: 10px;
        }

        .spending-amount {
            font-weight: 700;
            color: #667eea;
            font-size: 1.1rem;
        }

        .total-spending {
            text-align: center;
            font-size: 1.2rem;
            color: #2c3e50;
            padding: 1rem;
            background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);
            color: white;
            border-radius: 10px;
        }

        /* Process Section */
        .process-section {
            background: #f8f9fa;
        }

        .process-visual {
            display: grid;
            grid-template-columns: 1fr auto 1fr auto 1fr;
            gap: 2rem;
            align-items: center;
            max-width: 1400px;
            margin: 0 auto;
        }

        .process-step-detailed {
            background: white;
            padding: 2rem;
            border-radius: 20px;
            box-shadow: 0 10px 30px rgba(0,0,0,0.1);
            transition: transform 0.3s ease;
        }

        .process-step-detailed:hover {
            transform: translateY(-10px);
        }

        .step-header {
            position: relative;
            margin-bottom: 1.5rem;
            padding: 1.5rem;
            background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);
            border-radius: 15px;
            color: white;
            text-align: center;
        }

        .step-header-text {
            font-size: 1.5rem;
            font-weight: 700;
            margin: 0;
            color: white;
        }

        .step-number {
            position: absolute;
            top: -15px;
            right: -15px;
            width: 40px;
            height: 40px;
            background: white;
            color: #667eea;
            border-radius: 50%;
            display: flex;
            align-items: center;
            justify-content: center;
            font-weight: bold;
            font-size: 1.2rem;
            box-shadow: 0 4px 10px rgba(0,0,0,0.2);
        }

        .step-content h3 {
            font-size: 1.3rem;
            margin-bottom: 1rem;
            color: #2c3e50;
        }

        .step-content p {
            margin-bottom: 0.8rem;
            line-height: 1.6;
            color: #666;
        }

        .step-metric {
            background: linear-gradient(135deg, #f8f9fa 0%, #e9ecef 100%);
            padding: 1rem;
            border-radius: 10px;
            text-align: center;
            margin-top: 1rem;
        }

        .metric-number {
            font-size: 2rem;
            font-weight: 800;
            color: #667eea;
            display: block;
        }

        .metric-label {
            font-size: 0.9rem;
            color: #666;
        }

        .process-arrow {
            font-size: 2rem;
            color: #667eea;
            font-weight: bold;
        }

        /* Survey Section */
        .survey-section {
            background: white;
        }

        .survey-grid {
            display: grid;
            grid-template-columns: repeat(2, 1fr);
            gap: 2rem;
            margin-bottom: 4rem;
            justify-content: center;
            max-width: 800px;
            margin-left: auto;
            margin-right: auto;
        }

        .survey-card {
            background: linear-gradient(135deg, #f8f9fa 0%, #e9ecef 100%);
            padding: 2.5rem;
            border-radius: 20px;
            box-shadow: 0 10px 30px rgba(0,0,0,0.1);
            transition: transform 0.3s ease;
        }

        .survey-card:hover {
            transform: translateY(-10px);
        }

        .survey-card.urgency {
            border-top: 4px solid #ff6b6b;
        }

        .survey-card.timing {
            border-top: 4px solid #4ecdc4;
        }

        .survey-card.trust {
            border-top: 4px solid #45b7d1;
        }

        .survey-icon {
            width: 4em;
            height: 4em;
            margin: 0 auto 1.5rem;
        }

        .survey-icon img {
            width: 100%;
            height: 100%;
            object-fit: contain;
        }

        .survey-card h3 {
            text-align: center;
            margin-bottom: 2rem;
            color: #2c3e50;
        }

        .stat-large {
            text-align: center;
            margin-bottom: 2rem;
        }

        .stat-large .stat-number {
            font-size: 3rem;
            font-weight: 800;
            color: #667eea;
            display: block;
        }

        .stat-large .stat-text {
            font-size: 1.1rem;
            color: #666;
            margin-top: 0.5rem;
        }

        .stat-breakdown {
            display: flex;
            flex-direction: column;
            gap: 0.8rem;
        }

        .breakdown-item {
            display: flex;
            justify-content: space-between;
            align-items: center;
            padding: 0.8rem;
            background: white;
            border-radius: 10px;
        }

        .breakdown-percent {
            background: #667eea;
            color: white;
            padding: 0.3rem 0.8rem;
            border-radius: 20px;
            font-weight: 600;
            font-size: 0.9rem;
        }

        .breakdown-text {
            color: #666;
            font-size: 0.9rem;
        }

        .survey-insights {
            margin-top: 4rem;
        }

        .survey-insights h3 {
            text-align: center;
            font-size: 2rem;
            margin-bottom: 3rem;
            color: #2c3e50;
        }

        .insights-grid {
            display: grid;
            grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
            gap: 2rem;
        }

        .insight-item {
            display: flex;
            gap: 1rem;
            padding: 2rem;
            background: white;
            border-radius: 15px;
            box-shadow: 0 5px 15px rgba(0,0,0,0.1);
        }

        .insight-icon {
            font-size: 2.5rem;
            flex-shrink: 0;
        }

        .insight-content h4 {
            margin-bottom: 0.5rem;
            color: #2c3e50;
        }

        .insight-content p {
            color: #666;
            line-height: 1.6;
        }
        .why-section {
            background: #f8f9fa;
        }

        .why-grid {
            display: grid;
            grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
            gap: 3rem;
        }

        .why-card {
            background: white;
            padding: 2.5rem;
            border-radius: 20px;
            box-shadow: 0 10px 30px rgba(0,0,0,0.1);
            text-align: center;
            transition: transform 0.3s ease;
            position: relative;
            overflow: hidden;
        }

        .why-card:hover {
            transform: translateY(-10px);
        }

        .why-card::before {
            content: '';
            position: absolute;
            top: 0;
            left: 0;
            right: 0;
            height: 4px;
            background: linear-gradient(90deg, #667eea, #764ba2);
        }

        .why-icon {
            width: 4em;
            height: 4em;
            margin: 0 auto 1.5rem;
            display: flex;
            align-items: center;
            justify-content: center;
        }

        .why-icon img {
            width: 100%;
            height: 100%;
            object-fit: contain;
        }

        .why-card h3 {
            font-size: 1.5rem;
            margin-bottom: 1rem;
            color: #2c3e50;
        }

        .why-card p {
            color: #666;
            line-height: 1.6;
        }

        .metric {
            background: linear-gradient(135deg, #667eea, #764ba2);
            color: white;
            padding: 0.5rem 1rem;
            border-radius: 25px;
            font-weight: 600;
            font-size: 0.9rem;
            margin-top: 1rem;
            display: inline-block;
        }

        /* Success Stories */
        .success-section {
            background: white;
        }

        .success-grid {
            display: grid;
            grid-template-columns: repeat(auto-fit, minmax(350px, 1fr));
            gap: 2rem;
        }

        .success-card {
            background: linear-gradient(135deg, #f8f9fa 0%, #e9ecef 100%);
            padding: 2.5rem;
            border-radius: 20px;
            border-left: 4px solid #667eea;
            transition: transform 0.3s ease;
        }

        .success-card:hover {
            transform: translateY(-5px);
            box-shadow: 0 20px 40px rgba(0,0,0,0.1);
        }

        .success-icon {
            width: 3em;
            height: 3em;
            margin-bottom: 1.5rem;
        }

        .success-icon img {
            width: 100%;
            height: 100%;
            object-fit: contain;
        }

        .success-card h3 {
            font-size: 1.3rem;
            margin-bottom: 1rem;
            color: #2c3e50;
        }

        .success-quote {
            font-style: italic;
            color: #555;
            margin-bottom: 1rem;
            font-size: 1.1rem;
            line-height: 1.6;
        }

        .success-results {
            display: flex;
            gap: 2rem;
            margin-top: 1.5rem;
            flex-wrap: wrap;
        }

        .result {
            text-align: center;
        }

        .result-number {
            font-size: 1.8rem;
            font-weight: 800;
            color: #667eea;
        }

        .result-label {
            font-size: 0.9rem;
            color: #666;
        }

        /* Calculator Section */
        .calculator-section {
            background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);
            color: white;
            text-align: center;
        }

        .calculator-section .section-header h2 {
            color: white;
        }

        .calculator-section .section-header p {
            color: rgba(255, 255, 255, 0.9);
        }

        .calculator-container {
            background: rgba(255, 255, 255, 0.1);
            padding: 3rem;
            border-radius: 20px;
            backdrop-filter: blur(10px);
            max-width: 800px;
            margin: 0 auto;
        }

        .pricing-tease {
            background: rgba(255, 255, 255, 0.2);
            padding: 2rem;
            border-radius: 15px;
            margin-bottom: 2rem;
        }

        .pricing-tease h3 {
            font-size: 2rem;
            margin-bottom: 1rem;
        }

        .price-highlight {
            font-size: 3rem;
            font-weight: 800;
            margin-bottom: 0.5rem;
        }

        .calculator-buttons {
            display: flex;
            gap: 1rem;
            justify-content: center;
            flex-wrap: wrap;
            margin-top: 2rem;
        }

        .calc-button {
            background: white;
            color: #667eea;
            padding: 1rem 2rem;
            border-radius: 50px;
            text-decoration: none;
            font-weight: 600;
            transition: all 0.3s ease;
            border: none;
            cursor: pointer;
            font-size: 1rem;
        }

        .calc-button:hover {
            transform: translateY(-2px);
            box-shadow: 0 8px 25px rgba(0,0,0,0.2);
        }

        .calc-button.secondary {
            background: rgba(255,255,255,0.2);
            color: white;
            border: 2px solid rgba(255,255,255,0.3);
        }

        /* Embedded Calculator Placeholder */
        .calculator-embed {
            background: white;
            border-radius: 15px;
            padding: 3rem;
            margin-top: 2rem;
            min-height: 400px;
            display: none;
        }

        .calculator-embed.active {
            display: block;
            animation: fadeIn 0.5s ease;
        }

        @keyframes fadeIn {
            from { opacity: 0; transform: translateY(20px); }
            to { opacity: 1; transform: translateY(0); }
        }

        /* Contact CTA */
        .contact-cta {
            background: #f8f9fa;
            text-align: center;
        }

        .contact-form {
            background: white;
            padding: 3rem;
            border-radius: 20px;
            box-shadow: 0 10px 30px rgba(0,0,0,0.1);
            max-width: 600px;
            margin: 0 auto;
        }

        .form-row {
            display: grid;
            grid-template-columns: 1fr 1fr;
            gap: 1rem;
            margin-bottom: 1.5rem;
        }

        .contact-form input,
        .contact-form select,
        .contact-form textarea {
            padding: 1rem;
            border: 2px solid #e9ecef;
            border-radius: 10px;
            font-size: 1rem;
            width: 100%;
            transition: border-color 0.3s ease;
        }

        .contact-form input:focus,
        .contact-form select:focus,
        .contact-form textarea:focus {
            outline: none;
            border-color: #667eea;
        }

        .submit-button {
            background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);
            color: white;
            padding: 1rem 3rem;
            border: none;
            border-radius: 50px;
            font-size: 1.1rem;
            font-weight: 600;
            cursor: pointer;
            transition: all 0.3s ease;
        }

        .submit-button:hover {
            transform: translateY(-2px);
            box-shadow: 0 8px 25px rgba(102, 126, 234, 0.6);
        }

        /* Responsive */
        @media (max-width: 768px) {
            .nav-menu { display: none; }
            .hero-content h1 { font-size: 2.5rem; }
            .form-row { grid-template-columns: 1fr; }
            .calculator-buttons { flex-direction: column; align-items: center; }
            .hero-stats { gap: 2rem; }
            .success-results { justify-content: center; }
            
            .target-grid {
                grid-template-columns: 1fr;
                gap: 2rem;
            }
            
            .data-grid {
                grid-template-columns: 1fr;
            }
            
            .spending-items {
                grid-template-columns: 1fr;
            }
            
            .process-visual {
                grid-template-columns: 1fr;
                gap: 1rem;
            }
            
            .process-arrow {
                transform: rotate(90deg);
                justify-self: center;
            }
            
            .survey-grid {
                grid-template-columns: 1fr;
            }
            
            .insights-grid {
                grid-template-columns: 1fr;
            }
            
            .insight-item {
                flex-direction: column;
                text-align: center;
            }
        }
.target-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 4rem;
    align-items: center; /* Ensures both columns center vertically */
}

.target-visual {
    display: flex;
    align-items: center;
    justify-content: center;
    height: 100%; /* Takes full height of the grid cell */
}

.target-data {
    display: flex;
    flex-direction: column;
    justify-content: center; /* Centers the content vertically */
}
        /* Footer */
        .footer {
            background: #2c3e50;
            color: white;
            padding: 3rem 0 1rem;
        }

        .footer-content {
            display: grid;
            grid-template-columns: 1fr 2fr;
            gap: 3rem;
            margin-bottom: 2rem;
        }

        .footer-links {
            display: grid;
            grid-template-columns: repeat(3, 1fr);
            gap: 2rem;
        }

        .footer-column a {
            display: block;
            color: rgba(255, 255, 255, 0.7);
            text-decoration: none;
            margin-bottom: 0.5rem;
        }

        /* Responsive */
        @media (max-width: 768px) {
            .nav-menu { display: none; }
            .hero-content h1 { font-size: 2.5rem; }
            .comparison-grid { grid-template-columns: 1fr; }
            .form-row { grid-template-columns: 1fr; }
            .footer-content { grid-template-columns: 1fr; }
            .pricing-card.featured { transform: none; }
        }